Cannabis producer CannTrust (now named Phoena Holdings Inc.) offers a range of product lines, with each brand speaking to a distinct customer profile, ensuring an inclusive slate of offerings.

In collaboration with CannTrust’s marketing team, content was planned and produced in-studio, tailored to each brand’s unique voice and target audience for a cohesive experience across all social channels. Special care was taken to ensure each brand's visual language is integrated into the art direction, retaining brand equity and cohesion, as well as evoking a relatable emotional response from the target audiences. Collaborating with and integrating social media influencers into the creative campaigns through the means of PR package giveaways, posts, and stories take-overs boosted audience reach and overall engagement.