Strategic communications professional with 9+ years of experience blending communications strategy with in-house creative execution across digital media, public relations, advertising, videography, branding, and graphic design.

Proven track record advising senior leadership, leading high-impact public campaigns, and delivering award-winning initiatives that drive measurable audience growth, national media coverage, and six-figure cost savings.

Before stepping into the public sector, I built my foundation across advertising, PR, and design — developing skills in brand positioning, content development, influencer outreach, and visual communication that I draw on every day.

As Media & Digital Communications Specialist in Burlington's Mayor's Office, I lead communications strategies, manage media relations, and shape the Mayor's digital presence. I provide strategic counsel on digital approach, audience growth, and crisis communications — and have grown the Mayor's social media year-over-year: Audience +313%, Impressions +62%, Engagements +170%, Engagement Rate +67%, Video Views +190%.

In 2024, in partnership with Mayor Marianne Meed Ward, I launched Elect Respect — a Canada-wide civility movement. I led all creative and digital execution (branding, website, collateral), delivering $40K+ in cost savings through in-house production. The campaign secured 253+ elected officials, 61+ municipalities, 16+ corporate boards, and 570+ citizens, generated dozens of national media appearances, and contributed to the Mayor receiving the 2025 Municipal World Mayor of the Year Award.

Before Burlington, I spent four years at Arcadis as Senior Graphic Designer — managing brand identity for SaaS products, advising C-Suite on communications strategy, and designing bids valued from $1M to $1B+. A career highlight was leading graphic implementation across TTC subway stations, improving traffic efficiency by 30%.

Earlier, I built my PR foundation at Veritas Communications, a leading Toronto PR firm, on campaigns spanning influencer outreach, content development, and brand positioning.

I believe great communication builds trust, inspires action, and brings communities together. Let's connect.