Designer by training. Strategist by experience. 9+ years of making things work across both.

Proven track record advising senior leadership, leading high-impact public campaigns, and delivering award-winning initiatives that drive measurable audience growth, national media coverage, and saving costs as a bonus.

I hold an Honours Bachelor of Design from the York University/Sheridan College Program in Design—one of Canada's most rigorous design programs—where I learned that design isn't art. It's function. That conviction has shaped everything I've done since.

My career has moved across advertising agencies, PR firms, global engineering consultancies, and the public sector—and I've brought the same thing to each: the ability to translate complex ideas into work that communicates clearly, looks considered, and actually lands with its audience. Whether that's a coast-to-coast campaign, a social media presence, an enterprise brand system, or a pitch deck for a billion-dollar bid.

Currently, I'm the de facto creative and communications director for the Office of the Mayor of Burlington—concepting campaigns, producing content, managing media, and advising directly on strategy. My biggest project: Elect Respect, a Canada-wide civility movement I built from concept to execution, spanning digital, print, and live legislative events at Queen's Park. The campaign secured 253+ elected officials across every major party and jurisdiction, 61+ municipalities, 16+ corporate boards, and 570+ citizens generated national media coverage coast-to-coast, and contributed to the Mayor receiving the 2025 Municipal World Mayor of the Year Award—all produced in-house, saving $40K+.

Before Burlington, I spent four years at Arcadis (previously IBI Group before acquisition) designing brand systems and campaigns for enterprise SaaS products, art-directing conference environments, and producing proposals for projects valued from $1M to $1B+. A standout project: leading the graphic redesign of three TTC subway stations, some of Canada’s busiest stations, in collaboration with engineers and behavioural scientists, improving traffic efficiency by 30%.

Earlier, at Veritas Communications and Other Advertising, I built my foundation in agency creative—working across OOH campaigns, influencer activations, product photography, and brand work for clients including Microsoft, Subway, and Revlon, among many more iconic brands.

I'm a jack-of-all-trades who takes craft seriously. Let's talk.